“Contrary
to what you may have heard, video production doesn’t have
to be outrageously expensive. Web Commercials are surprisingly
affordable and typically are only a fraction of the cost of a
30 second TV commercial.” Newton Productions, Canada
Who can benefit
from a Web Commercial? EVERYONE!
A FEW EXAMPLES
Actors & Musicians:
Put a demo page on your web site! More and more agents, scouts,
producers and directors are looking to the Internet for new
talent. Don’t miss the boat by not keeping up with the
newest technical trends in talent searches.
PR & Advertising:
Do you all ready have a TV commercial? Why not put it on your
web page. We’ll help you do just that!
Sales & Marketing:
CD’s & DVD’s of product and/or services provided.
Use the Web Commercial as your sales brochure and product demo.
E-mail Web Commercial Link to everyone on any of your business
lists.
Real Estate:
Value Added Services. Competition is fierce and you need to
set yourself apart from the rest of the agents. A Personal Profile;
Open House Tour; City Tour highlighting areas of specific interest
to potential buyers. All of this can be done with the Web Commercial.
Professionals:
Doctors, Lawyers, Consultants, etc. You are responsible for
selling your services and that means selling yourself. What
better way than creating a Professional Web Commercial? You
can create an immediate bonding, a connection via your commercial.
Remember, people are more inclined to enlist the services of
a professional if they have seen them and feel they know something
about them.
Medical/ Dental/ Chiropractic
Facilities: People WANT to
find someone they can trust to help them in time of need. What
better way than the Web Commercial showing you, your office,
your staff and a patient testimonial or two.
Hospitals/ Nursing Homes/Rehabilitation
Centers: So many people are looking for trustworthy
services, but become confused when visiting most web sites when
confronted with just words and a few photos. Set your services
“visually” apart from the competition by inviting
your web visitor to experience your facility by giving them
an audio/visual tour of your hospital, nursing home, rehabilitation
center, etc. Building that feeling of trust is the first step,
and the Web Commercial can help you do this.
Senior Retirement/ Assisted
Living Facilities/Board and Care:
As our population ages, so does the need for information when
seeking assistance for a family member or a loved one. Boomers
are doing a lot of research in this area on the Internet, so
why not let your web site visitor see first hand the benefits
of your services. Remember photos and words alone cannot convey
WHY your services are better than your competition. You're the
only one who can do that!
Retail Establishments:
Let people see what makes you different from all the rest. Let
everyone know why they should buy from you! Show them who you
are.
Restaurants/Hotels:
Forget the 360-degree photos or slide shows. Video lets people
experience the essence of your restaurant or hotel without geting
dizzy! Hotels can use Web Commercials on their “in room”
television channel to let people see special attractions and
areas of interest in and around the community without leaving
their rooms.
Travel Agencies:
With online booking Travel Agencies need to get the word out
about the special services one can experience when dealing with
a live agent. Web Commercials can showcase you and your agency
and why your services are invaluable to the client in making
the right decisions when it comes to travel. Here again, set
your business apart from all the others on the Internet. Let
people know why your agency is so unique, and why they should
do business with you over the online booking sites.
“As a sales and distribution channel the Internet offers
business many advantages, including greater reach and lower overhead.
Companies of all sizes are looking to the web as a way to reach
and capture new customers. Internet sales are now one of the fastest
growing segments of the retail industry.” www.matrixtours.com
Some web advertisers you
might recognize:
VONAGE, HONDA, WARNER BROTHERS, PEPSI and AT&T.
Streaming Video and the Digital Web Commercial will make your
site more dynamic and memorable. Remember: "Demographic studies
show that web site visitors feel more comfortable with sites with
video presentations, and are 89% more likely to do business with
that company." sitecommercials.com
Streaming Web Commercials are an ideal showcase for product and
service features, demos, updates and customer testimonials. Short,
high-impact product demos peak customer interest, add instant credibility
and literally pave the way for future sales.
Your commercial may also be transferred to a DVD or CD-ROM, which
can then be given to potential business prospects. Your sales staff
can also use this as a valid reason to contact members of your specific
target market.
Other uses include:
TV
Blogs & Vlogs & iPods
E-mail
Banner Ads
Cell Phones
Yellow Page Ads
News Paper Ads
Anywhere you can put your website address you can advertise.
YOU
HAVE A WEB SITE, SO USE IT TO YOUR BEST ADVANTAGE!
THE INTERNET: Its Strengths and Weaknesses
Why you should consider it your next Marketing Arena.
Strengths.
Newest and most reasonably priced Marketing tool
Extremely selective targeting opportunities
Interactive, engaging capabilities
Accessible any time
Creative graphics
Ability for cross-media tie-ins
Allows you to interact/learn about the product right away
Creative can carry detailed messages
Streaming Video and Movies for entertainment
Weaknesses.
Fragmented users
Users annoyance with POP-UP ads
Effective new ad units not yet fully developed
No standardization in accountability
CA Streaming addresses the WEAKNESSES in order to turn
them into STRENGTHS.
Fragmented users: Remember 89% of the serious
buyers look on the Internet first. If you are not there they
may neverfind you.
User annoyance with Pop-Up ads: We do not allow
Pop-Ups to run alongside your commercial. People coming to your
site are prepared to see you and listen to what you have to say.
Effective new ad units not yet fully developed:
This is what web based commercials are all about. This is a
new and developing marketing arena whose time has come. And
with it the "streaming video" web commercial which is fast making
a niche for itself as the most effective and least expensive
form of advertising in today's business community - see Pepsi,
WB, etc.
No Standardization in accountability: As the web
commercial attracts more attention and professionals to produce
the commercials, accountability issues are being addressed and
as such are raising the bar for web commercials being produced
for viewing over the Internet.
